Statistic analysis in market research Training Course

Course Code

samr

Duration

28 hours (usually 4 days including breaks)

Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Client Testimonials

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Bookings, Prices and Enquiries

Private Classroom

From 8000EUR

Private Remote

From 7000EUR (10)

Public Classroom

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Course Discounts

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Neural Network in R Lisbon, Airport Business Center Thu, 2018-09-20 09:30 3150EUR / 3750EUR
Business Process Modelling in BPMN 2.0 Lisbon, Airport Business Center Mon, 2018-09-24 09:30 4725EUR / 5525EUR
OCEB Certified Expert in BPM - Technical Advanced Exam Preparation Lisbon, Airport Business Center Tue, 2018-10-16 09:30 1575EUR / 1975EUR

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